India still opens 98% of its SMS. Fire OTPs in seconds, alerts around the clock and campaigns at any scale — on DLT-compliant, high-priority routes with live delivery reports and automatic WhatsApp fallback.
One-time passwords on dedicated priority routes — logins, payments and KYC verified in seconds.
Order confirmations, delivery alerts, payment receipts — critical updates that always arrive.
Offers, launches and festive campaigns at scale — compliant, scheduled and link-tracked.
Speak your customer's language — Unicode SMS in 12+ Indian scripts with correct rendering.
Type your message — see characters, encoding, SMS parts and estimated cost update live. English fits 160 characters per SMS; Indian languages (Unicode) fit 70.
Personalisation variables like {name} count too.
TRAI mandates DLT for every business SMS in India. We do the paperwork; you do the sending.
Your business gets registered on the operator DLT platform with PAN & GST.
WE FILE ITYour 6-letter brand header — like GRWDSH — reserved across operators.
YOUR BRANDMessage templates with variables submitted and tracked till approved.
WE DRAFTRoutes mapped, wallet loaded — send your first campaign the same day.
🎯 LIVEDirect operator connectivity keeps OTPs and alerts moving even during peak festival traffic.
Live delivery reports per number — sent, delivered, failed — with webhooks into your system.
Documented REST API with sample code, or drag an Excel/CSV into the dashboard and blast.
Variables like {name} and {amount} merge per recipient for messages that feel 1-to-1.
Queue campaigns for the perfect moment and pace sending to protect your landing pages.
The Disha Engine re-fires undelivered SMS on WhatsApp or voice — no customer left unreached.
Yes — DLT registration is mandated by TRAI for all business SMS in India. Your entity, sender IDs (headers) and templates must be registered on an operator DLT platform before sending. Growth Disha files and tracks the entire chain for you, usually within a day or two.
Transactional SMS are critical account messages — OTPs, alerts, confirmations — delivered 24×7 including to DND numbers. Promotional SMS are marketing messages, allowed to non-DND numbers between 10 AM and 9 PM. Each runs on its own route and rate.
On our dedicated transactional routes, typically within a few seconds. For mission-critical flows you can chain a WhatsApp or voice-call fallback so a delayed SMS never blocks a login or payment.
Yes — 12+ Indian scripts via Unicode with correct rendering on every handset. Remember Unicode messages fit 70 characters per SMS versus 160 for English; the counter tool above shows exactly how your message splits.
Starting around ₹0.13 per SMS on DLT routes, dropping with volume — everything prepaid from your single Growth Disha wallet. Use the live calculator on our pricing page for an instant estimate.
A clean, documented REST API with code samples, sandbox keys and delivery webhooks — most developers integrate in under an hour. Non-developers can simply upload an Excel/CSV in the dashboard.
Free DLT registration help, sender ID reserved, templates drafted — message us and start sending within hours.